This is the most important aspect of the Project Kickoff: sharing a purpose provides inspiration and meaning to the people involved in the project.

Start by sharing the initial Vision, Mission, and Mission Tests created by the Project Leader.

Then break attendees into three groups (if the team is remote and your video conferencing software has a breakout function, use it for this portion): team Vision, team Mission, and team Mission Tests.

Give each group 20 minutes to refine the initial statements.

At the end of 20 minutes, bring the group back together to present and discuss their newly-revised statements. Make any agreed-upon changes to them, then vote to formally accept them for the project. You can (and should) refine them later in the project as you uncover new information.